Instagram is rolling out a new feature for their story that will allow you to save your captured content within the stories camera for 7 days long.

With this update it becomes a lot easier to take as much content as you’d like. Also afterwards being able to post the best pieces you’ve captured for the next upcoming week is a cool thing to have!

This is good news especially for brands just for the simple reason that they’re now able to take a ton of content at once, then pick the best ones and edit them as they like.

Who’s ready to create their best story ever?